Avea, the sole GSM 1800 mobile operator of Turkey, was founded in 2004. Being driven by a spirit of innovation, Avea, the youngest operator of Turkey, has a nationwide customer base of 12.5 million as of the third quarter of 2011. Offering services to 97.4% of Turkey’s population through its next generation network, the company is growing fast both in the corporate and individual services with the brand “Avea” and constantly investing in technology and infrastructure as well as in its management and around 2,700 employees. Having roaming agreements with 656 operators in 201 countries, the company continues to expand its roaming partnerships.

TT&TİM İletişim Hizmetleri A.Ş. was officially established in February 19th, 2004 as a consequence of the merger between Aycell, Türk Telekom’s GSM Operator and İş-TİM which has been established through the partnership of İş Bankası Group with a share of 51% and TİM with a share of 49%. Following the merger, for a period Aria and Aycell brands existed under TT&TİM. A totally new brand “Avea”, reflecting the synergy from the merger was introduced into the market on June 23rd, 2004. The business name “TT&TİM İletişim Hizmetleri A.Ş” was replaced with “Avea İletişim Hizmetleri A.Ş.” as of October 15th, 2004.

As GSM sector’s youngest, most dynamic and the alternative operator, Avea brought a new competitive environment to Turkish GSM market. The privatization of 55% of Türk Telekom’s shares was completed in November 2005, by Oger Telecom’s acquisition 55% of Türk Telekom’s shares. In September 2006, Türk Telekom acquired Telecom Italia’s shares of 40.6% in Avea. Turk Telekom now holds 81.37% of the shares in Avea. The remaining 18.63% belongs to İş Bankası.

Avea provides data and voice services to customers coupled with various value added services (VAS) and in order to strengthen its position in the market Avea has reorganized its R&D Center in 2009. There are more than 200 high skilled engineers working in Avea R&D Center and Avea is the sole GSM operator in Turkey with a R&D certificate from Ministry of Industry and Commerce. Billing and Charging Systems, Customer Relationship Systems, Business Intelligent Systems, Fraud Detection Systems are main areas that Avea had developing its own unique solutions. However, Avea was first in Turkey and Europe in terms of implementation of commercial NFC based mobile payment solution. Mobile health and mobile education are other important domains for Avea, where some novel solutions to be introduced to the market in 2011. Avea has also running several R&D projects for its mobile network and closely observing developments in 4G/LTE Advanced technologies.

Avea is mainly participating in EUREKA CELTIC and ITEA2 clusters and involved in R&D projects on 4G/LTE research on mobile networks, modeling of countermeasures for security threats in mobile networks and distribution models of e-book contents in social networks.

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